Online Marketing and SEO

Online Marketing consists largely of search engine optimization (SEO) SEO (Search Engine Optimization) is the process of changing / rat of a page text and HTML coding that are relevant to specific, targeted, keyword. A phrase they must be present on the page.

The strongest and best in different places within that page: This helps in the rankings in the search for those specific keywords. A page can be arranged for different zoekwoorden.Een keywords in a search engine may have a product 30,000 results, but the visitors rarely go beyond the first two pages of search results. It is very important that you come high enough to appear within the top 20 results. Search engines use a formula to determine which page is best suited for a particular query, so that your pages will rank. Search engines look for both on-site and off-site factors when determining your page ranking. SEO concerns the improvement of the factors in this field. Building a search engine friendly site starts with choosing the right keywords and to include in the website. Second, you must structure your HTML to invite it out for the search engines so they can find your keywords. Third, create a keyword rich content for the search engines with this goal they so indexeren.SEO is a continuous process. It may take 3-6 months to get things done that you're ranked high for certain keywords and then even longer to get a top 20 position. You can try to experiment with different combinations of keywords to obtain the ranking that meet your needs. The search engines regularly change their relevancy formulas and this will cost you time you need a site just to maintain your current ranking and adapt. There also exists unethical SEO. Marketers are constantly trying to keep the fool search engines to give them a better ranking. Search engines are constantly changing their ranking formulas to increase the relevancy and eliminate marketers who are looking for quick links, without proper relevance. Some of these techniques will work for a while, but rarely in the long term. When search engines catch you on the use of such methods, they will try to lower your ranking, or they get you pages from the index, and in extreme cases there will be a ban on your website. Online Marketing needs to make good use of "legal" SEO.